Design Thinking

  • Design Thinking

Design thinking is an over-used phrase and has accumulated quite a bit of misinformation in recent years. However, the original concepts behind design thinking are immensely valuable in today’s organizations as we seek solutions to complex problems. Arising from early visual design and ideation practices, design thinking has evolved over time into both a philosophy for solving complex problems as well as a concrete methodology for designing and building solutions.

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which we call design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Our fast-paced course is an efficient exposure to the design thinking essentials. You’ll be equipped over two days with all the foundational knowledge and tools you need to kick-start your own design thinking journey.

What You’ll Learn

You’ll get an overview of how to deploy design thinking to improve the services that you offer and make them more intuitive, expansive and human-centric. 

You will gain an understanding of: 

  • Personas
  • Customer journey mapping 
  • Stakeholder mapping 
  • Stakeholder value network 
  • Opportunity space 
  • Empathy map/design research


This course is for anyone who is new to design thinking and wants a lively, hands-on introduction to its core principles. You may be from a corporate, independent consultancy, start-up, government department or academic institution.


What is design thinking?

The essentials of service design and design thinking


The definion of challenge

A real-life problem to practise on

Field Work

Go out and do your own end-user research


Tools to understand and map end-user needs


Create a portfolio of concepts and ideas


Start to build your ideas

User testing

Test your ideas with end-users and prepare your pitch

Presentation & Wrap-up

Present your ideas

Reflection on the activities

Program Details
Duration 2 Days
Capacity 12 Persons
Prerequisites There are no prerequisites for this course

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