AI, Machine Learning & Big Data For Banks & Financial Institutions

Büyük Veri ve Yapay Zekânın vaat ettiklerine bakıldığında, insan zekâsı ve uzmanlığı verilerden değer oluşturulmasında gerekliliklerini korumaya devam ediyor. Finansal hizmetlerde erken büyük veri girişimleri, kritik başarı faktörlerini mevcut iş alanları bağlamında tanımlamadıklarından dolayı çoğunlukla başarısız oldu.  Mevcut başarılarınızdan hangileri verilerle daha da gelişebilir? İşle ilgili işlevler, veri kaynağı olarak kullanılabilir mi? Şirket bünyesinde doğru yetenekler var mı? Doğru sonuçlar mı ölçümleniyor?


Kazandıran bir veri stratejisi planlamak ve uygulamak, işte bu nedenden ötürü şirketinizin üstesinden gelebileceği veri yatırımları kadar bunları gerçeğe dönüştürecek teknoloji ile de alakalıdır. Bu atölye çalışması, katılımcıların en değerli sonuçları elde etmek için çalışılırken veri stratejilerinin uygulanabilirliğinin devamını sağlayan bir metodoloji olan Big Data Canvas hakkında bilgi sahibi olmalarını sağlar. 


Bu eğitimde neler öğreneceksiniz? 


  • Çeşitli finansal uygulamalarda büyük veri, analitik ve veri biliminin dinamikleri
  • Bir kuruluşun Büyük Veri stratejisi için Kritik Başarı Unsurlarını belirleme
  • Kuruluşun büyük veri stratejisini şekillendirmek için veri biliminin en iyi uygulamalarını kullanma
  • İş gereksinimlerini veri uzmanlarına açıklama

 

Kimler Katılmalı?


İş Geliştirme Yöneticileri 

İş Zekâsı Uzmanları 

Veri Uzmanları 

Finansal Analistler 

Kuruluşlardaki Finansal Karar Vericiler 

Genel Müdürler 

Yatırım, Ticari ve Bireysel Bankacılar 

Yönetim Danışmanları 

Pazarlamadan Sorumlu Yöneticiler 

Operasyondan Sorumlu Yöneticiler 

Proje Yöneticileri 

BT Uzmanları

Day 1


Session I 

Foundations of Big Data & Machine Learning

  • Core Big Data and Machine Learning concepts
  • Big Data and Financial Analytics State-of-the-Art and Developments
  • Impact on the Financial Services sector
  • Types of problems in Finance that can be solved using Machine Learning / Big Data analytics
  • Machine Learning pipeline : From Data to Prediction


Session II 

Key aspects of a successful Big Data Strategy 

  • The need for a Big Data Strategy
  • Strategic Opportunities and considerations of a Big Data Strategy
  • The six key aspects of a Big Data Strategy: 
  • - Data: This involves data governance, massive reorganization of data architectures, Privacy and regulatory compliance 
  • - Identification: This involves identifying business opportunities that could be harnessed by using Big Data / Machine Learning techniques 
  • - Modeling: This involves determining how data models can improve performance and optimize business outcomes 
  • - Tools: This involves choosing the appropriate Big Data Infrastructure and Tools for managing and analysing data 
  • - Capability: This involves building a road map for assembling the right talent pool of the right size and mix 
  • - Adaptation: this involves adjusting the company culture and making sure that the frontline decision makers understand and incorporate the voutput of modeling into their business decisions and core strategy


 Session III 

Framework for Big Data Projects : The Big Data Canvas

  • A framework for thinking about, embracing and acting on a Big Data Strategy
  • Acquiring data from the right sources, possibly involving massive reorganization of data from legacy IT systems and obtaining data from external data sources as well
  • Implementing a data-governance standard across the organization to enable access control of data to meet compliance and regulatory obligations, simultaneously ensuring that the data is available to data professionals
  • Identifying key business problems and determining how Big Data / Machine Learning can help optimize business outcomes
  • Ensuring that the appropriate infrastructure and tools are used for storing, transforming and modeling data, finally making the modelling outcomes available to frontline managers
  • Building capabilities by establishing the right talent pool with the right mix. This includes hiring/training Data Science Managers, Data Scientists, Data Developers, Software Developers and Business Analysts
  • Choosing the correct business metrics to indicate success/failure of a big data project
  • Arguably the most important action- swiftly adjusting company culture by making managers realize the value of Big Data and the importance of incorporating Big Data into the core strategy of the company


Team Challenge I 

Plotting on the Big Data Canvas

  • Participants are challenged in teams to create a preliminary Big Data Strategy based on the first 3 sessions
  • Each team will be provided with an blank Big Data Canvas
  • Members of each team must brainstorm and complete the Big Data Canvas, encompassing all aspects of a Big Data Strategy discussed (Data, Modeling, Tools, Capability, Adaptation) and other aspects such as Costs, Value Add.


Session IV 

Big Data Landscape

  • Overview of different technical components and solutions available for a Big Data Implementation
  • A guide to choosing the appropriate set of solutions based on the the suite of business problems in the financial domain, the availability of skilled talent and company culture
  • This includes separating the wheat from the chaff in the big data vendor ecosystem in areas of Infrastructure, Machine Learning, Analytics, Applications, Data Sources and Training
  • Pros, Cons and considerations of choosing between Proprietary Vendor Products and Open Source in-house software solutions


Session V 

Big Data: Tactics and Best Practices to Overcome Organizational Hurdles

  • An overview of common organizational hurdles
  • Key to effective use of Big Data - Data Governance platform to allow Internal cross-functional integration, and fulfilling data privacy and regulatory compliance obligations via data access auditing
  • Means to provide seamless data access to data modellers and business insights to decision makers
  • Scalable IT Infrastructure and the lack thereof, stemming from the existence of legacy systems


Team Challenge II 

Implementation Roadmaps and Contingency Plans

  • Participants are challenged in teams to test the robustness of their Big Data Canvas to implementation challenges
  • Team members have to devise an implementation roadmap with several contingency plans for their Big Data Strategy
  • A set of wildcards will be handed out, containing implementation challenges pertaining to their Big Data Canvas; teams must include solutions to these challenges in their contingency plans
  • A volunteer from each group presents key findings that resulted from the discussions

Review and Discussion 


Day 2


Case Studies I 

Big Data: Applications in Finance Part I

  • Churn Prediction & Prevention
  • Loan Default Calculation/Prediction
  • Quantitative Trading
  • Sentiment Analysis
  • Natural Language Processing of news sources/social media


Team Challenge III 

Contextualising Case Studies

  • Participants are challenged in teams to review the case studies and contextualize the examples to the their own organizations and challenges
  • Teams present their ideas as elevator pitches
  • The instructor evaluated of how these applications can positively affect their organizations


Session VI 

Communicating Business Objectives to Data Professionals

  • Once business problems have been identified - it is important to to effectively communicate these ideas to data scientists
  • Communication best practices and heuristics to communicate with professionals with a technical or quantitative background


Team Challenge IV 

Communicating Requirements to Data professionals

  • Participants must evaluate one or more business objectives discussed in the previous team challenges, and develop and communicate a strategy prompt in form of a short presentation


Case Studies II 

Big Data: Applications in Finance Part II

  • Market/Customer Segmentation - Targeted Marketing 
  • - Up selling financial products 
  • - Cross selling financial products
  • Anomaly Detection 
  • - Customer Fraud Detection - Anti Money Laundering or Theft 
  • - Employee Fraud Detection - Rogue Traders
  • Risk Management and Control


Team Challenge V 

Contextualising Case Studies

  • Participants are challenged in teams to review the case studies and contextualize the examples to the their own organizations and challenges
  • Teams present their ideas as elevator pitches
  • The instructor evaluated of how these applications can positively affect their organizations

 

Session VII 

Financial Services of the Future: The Time to Harvest Your Data is Now

  • Identifying key technologies and developments in data which will impact the financial services in the next 3 years
  • The changing landscape when it comes to data architecture, governance, privacy, compliance and strategy

 

Session VIII 

Disruptive Fintech - The Competitive Advantage of Data

  • What risks do fintech firms pose to traditional financial service providers and how can they meet their challenger?
  • Technologies such as Blockchain (a distributed public ledger for validating transactions) are challenging financial institutions on a fundamental level
  • Creating value from the warehoused data provides banks with their unfair advantage. As fintech firms challenge the legacy systems of larger financial institutions by building products using the latest technology - they can by no means challenge/compete with the years of collected data


Review and Discussion

  • A summary of key points covered during the workshop
  • Guidance and resources on how to develop a deeper capacity for developing and executing on your Big Data Strategy

Eğitim Detayları
Süre 2 Gün
Kontenjan Max 12 Kişi
Eğitim Tipi Sınıf / Sanal Sınıf


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